Why does wine feel confusing?
Wine can be confusing — and that’s normal.
Today, wine platforms can show you hundreds or even thousands of wines.
They list grape varieties, regions, acidity, tannins and flavour notes.
But there is still one problem:
You have to figure out yourself what actually fits your taste.
This is not about being a wine expert.
Winexclub turns this around.
Instead of searching through wine data, the system first learns how you experience taste.
Somee then adapts to your level — whether you're unsure, curious, or already confident.
If you're unsure
→ it keeps things simple and friendly
If you’re curious
→ it helps you understand what you’re sensing
If you're experienced
→ it goes deeper when you want it to
You never have to pretend you know more than you do.
Somee meets you exactly where you are.
Start a short conversation with Somee and receive your personal wine style guide.
What you’ll experience with Somee
Somee is the AI Sommelier we are building at Winexclub.
It starts with a short conversation about how you experience taste — simply exploring
how you prefer a drink to feel.
THE FIRST INSIGHT IS ONLY A STARTING POINT
As you explore wines, Somee remembers what you enjoyed and gradually learns your taste —
so you don’t have to.
Instead of asking you to understand wine...
the Winexclub platform will eventually learn from every wine you taste.
Professionally tasted wines
• Every wine in the system is professionally tasted
• Evaluated using an international tasting structure
• Guided by sommelier Marco Barbieri
More confident wine choices
• More confident wine choices
• Discover wineries you never knew before
• Wines that actually match your taste
• No more guessing when choosing wine
Wine intelligence system
• Tasting data is transformed into detailed wine profiles
• Structure, aroma, balance and style are mapped
• This creates a precise wine intelligence system
Personal dialogue
• The AI first learns from your answers
• Then from your feedback on wines you try
• Your taste profile becomes more precise over time
• Recommendations continuously improve
Start a short conversation with Somee and receive your personal wine style guide.
Your guide helps you find:
• wine styles you may enjoy
• grape varieties that may fit your taste
• regions where these wines are produced
• flavour characteristics you might recognise on the label
Wineries Recognized by Our Tasting Expertise
Behind the system is a growing wine intelligence database built together with professional sommeliers.
Every wine is carefully tasted and evaluated before being added to the system.
